How AI disrupts Web & SaaS

How is AI changing the web? We show how AI is already shaping Web & SaaS, explore opportunities and challenges, and sketch future scenarios. Followed by open networking.

We are living in the most exciting and disruptive time since the advent of the internet. Artificial intelligence is rapidly changing how we imagine, design, and build digital products. But what will the software of the future actually look like? Between vibe coding, AI slob, big promises, and today’s reality, it’s easy to lose track – this talk aims to bring clarity.

We show how designers, agencies, and companies are already using AI in concrete ways in web and SaaS projects beyond the hype and far away from simple “prompt experiments”. With real-world examples, we explore:

how AI accelerates product development and decision-making
the role of AI in SaaS from MVP to scaling opportunities, risks, and limitations from design and business perspectives. It’s not just about tools, but about new workflows, evolving roles, and the skills product teams will need in the future.

After the talk, there will be time for Q&A and informal networking: Which AI tools actually work in everyday practice? How does AI change collaboration in agencies, start-ups, and companies? And what does this mean for today’s decisions and for tomorrow’s skill sets?